Closed RFP

EV STARTUP — SHOWROOM & POP-UP IDENTITY

Location: Dealer's choice
Year: 2025
Type: Spatial brand experience
WORK @: waechterarchitecture.com

Front elevation render of a demountable showroom in red framing with vehicles and landscape banners

Overhead axonometric of the full pop-up layout — 01Overhead plan

Exterior perspective of the pop-up in terracotta red — 02Exterior perspective

Interior view of the workspace and shelving wall — 03Workspace and shelving

Front elevation of the pop-up structure — 04Front elevation

Right elevation of the pop-up structure — 05Right elevation

Top-down view of the pop-up with roof and caps in place — 06Roof and caps

Plinth display table with material swatches and a tire — 07Plinth display

Second plinth vignette with objects and material samples — 08Plinth, second study

Retail and merchandise wall vignette — 09Merchandise wall

Shelf vignette with colour swatches and a framed photograph — 10Shelf vignette

Two figures studying maps beside a parked SUV — 11Maps counter

Vehicle displayed alongside the pop-up structure — 12Car side

Ceiling and track lighting detail — 13Ceiling and lighting

Bench seating vignette within the pop-up — 14Benches

Close detail of two timber posts with a metal shelf and rail — 15Connection detail

Repeating bay detail of timber posts, metal shelves and rails — 16Bay repetition

Material study — View 02

One camera angle, four finishes: oxide red, black, light plywood and warm wood.

Perspective view of the pop-up structure in oxide red

Perspective view of the pop-up structure in black

Perspective view of the pop-up structure in light plywood

Perspective view of the pop-up structure in warm wood

Material study — Framing diagram

The same framing diagram cycled through metal, oxide red, white and timber, alongside the material-neutral drawing.

Material-neutral axonometric of the framing system with a figure for scale

Framing system rendered in brushed metal

Framing system rendered in oxide red

Framing system rendered in white

Framing system rendered in natural timber

Notes

Submitted as a closed RFP proposal. Not commissioned or built.

The study tests one framing system across four material treatments, with connection details drawn at full size.